How People Find Websites

Forrester Research USA 2000

Search Engines: 57%
E-mail newsletters: 38%
Links from websites: 35%
Word of mouth: 28%
Magazine adverts: 25%
TV adverts: 14%
Newspaper adverts: 9%
Website banners: 7%
Radio adverts: 2%
Direct mail: 2%

Source: Forrester research 2000. www.forrester.com

Forrester Research UK 2001

The following table is from the very excellent Search Engine Watch.
Click here for link.

Source	1999	2000	Change
Search engine	67%	81%	14%
Link from another site	39%	59%	20%
Viral marketing	28%	56%	28%
Television	16%	48%	32%
Guessed the address	22%	41%	19%
Online advertising	10%	20%	10%
Radio	6%	19%	13%
Direct mail	5%	10%	5%

Notes: Survey was conducted in May 2000. Multiple responses were allowed, which is why totals do not equal 100 percent. The Forrester survey information did not say how many respondents were involved.

Audette Media USA 2001

This information, meanwhile, was taken from the equally excellent I-Search website.
Click here for the link

Search Engines -- 87%
Links from other sites -- 85%
Printed Media -- 63%
Word of mouth -- 58%
Newsgroups -- 32%
E-mail -- 32%
Television -- 32%
Books -- 28%

Whichever way you look at it, search engines remain crucial to website promotion. You could be seriously wasting your money if you are intending to carry out radio, TV or glossy magazine campaigns.

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